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WktDE_SenseExample_10010   

Instance of: lemon:UsageExample
Property Value
lemon:value deu “„Eine weitere in der Marktforschung häufig verwendete Kennziffer ist die Käuferreichweite. Mit ihr wird beschrieben, wieviel Prozent der potentiellen Konsumenten im betrachteten Zeitraum tatsächlich das betreffende Produkt kaufen. […] Die GfK benutzt die Kennziffer Käuferreichweite zudem, um bezogen auf Handelsorganisationen zu beschreiben, in welchem Maße der Verbrauchsgüterhandel seine Käuferpotentiale ausschöpft.“”
uby:exampleType category:senseInstance

Is used by:
Property Value
Is lemon:example of WktDE_sense_10127     More...


 

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